Toronto 2025
Let's Engineer Your Best Exit
November 18th, 2025
Toronto, Ontario
A private, high-caliber workshop for seasoned business owners with great top lines, 3–5 years from an exit, ready to reimagine their role, their company, and their legacy.
We Understand What You’re Facing
You’ve built something extraordinary — but the demands of running it make it easy to push exit preparation to “later.”
The reality:
76% of Canadian business owners plan to exit within 10 years, yet only 9% have a written plan (CFIB).
Top obstacles: finding the right buyer (54%), knowing the true value (43%), and overreliance on the owner (39%).
$2 trillion in assets will change hands over the next decade — the largest wealth transition in Canadian history.
If you wait until you “feel ready,” you lose leverage, options, and value.
Wendy Brookhouse
Founder of Black Star Wealth™, Wendy is a Certified Financial Planner and Value Builder™ with 20+ years helping entrepreneurs simplify their finances, reduce taxes, and prepare for a successful exit. Her proprietary tools, like the One Number Solution™, empower business owners to build wealth with clarity and confidence.
Kelsey MacAulay
Certified Exit Planner and strategist, Kelsey brings operational precision and a people-first approach to every engagement. With a sharp eye for both the big picture and next steps, he helps business owners align mindset, planning, and execution, connecting them to the right tools and strategies for transformative outcomes.
Ray Samuels
A strategic advisor, investor, and Certified Value Builder with a track record of building, scaling, and successfully exiting multiple companies. He specializes in guiding businesses with revenues between $3 million and $50 million to accelerate growth, increase enterprise value, and reduce founder dependency. Through proven frameworks and deep operational insight, he helps leaders unlock the core drivers of transferable, high-value companies poised for strategic transition or exit.
Why Now, Why You
You’ve built something real.
But if you’re feeling stretched thin… plateaued… or unsure how to grow value without burning out.
You're not alone.
80% of past Exit Lab attendees reported feeling more confident about their exit strategy within 30 days (Participant Feedback).
Most founders delay exit planning until they’re too tired to lead a great one.
Exit Lab helps you reverse that. You’ll build a smarter, more self-sufficient company now — so you can enjoy more freedom today and exit on your terms tomorrow.
Tackle the 8 Drivers of Business Value (from ValueBuilder.com): revenue, profit, growth, customer concentration, and more. Exit Lab provides actionable insights to address these now, turning your business into a sellable asset before burnout sets in.
What You'll Walk Away With
A roadmap to increase your business’s value — without growing your workload (e.g., boost value by 30% through streamlined operations)
A strategy to delegate more and depend on yourself less (e.g., reduce owner dependency by 40% with a management team plan)
A clear vision for your exit — with real steps to get there (e.g., a 12-month timeline to attract buyers)
Renewed energy and excitement for what’s next (e.g., explore post-exit ventures with confidence)
What Founders Say
"The Exit Lab helped me stop reacting and start leading again — I finally feel in control of my business and my exit."
- Agency Founder
"This was the nudge I needed to take action. We’re more profitable, I work less, and I’m excited about the future again."
- Multi-location Business Owner
"After Exit Lab, I implemented a succession plan that increased my offer by $1.2M — worth every minute!"
- Manufacturing CEO
Register for Toronto
November 18th, 2025
The Exit Lab is a one-day, in-person workshop for founders ready to build a smarter, stronger business—one that’s easier to run and worth more. You'll leave with a clear plan to grow value, reduce reliance on you, and take steps toward a successful exit, whether it's in two years or ten.