This Isn’t About Exiting Tomorrow. It’s About Starting Smart Today.
Because you know, at a soul level, that you’re desperate to stop operating like you're ‘just a business owner’ and start acting like you’re the incredible, strategic and wealthy woman founder that you are.
Because you feel the constant pressure to grow, make more money and you know it’s fueled by the fear sneering ‘but what if there's nothing to show for all this in the end?’
You don’t need another CEO Day or Business Webinar.
What you need is a judgement free zone that teaches you how to create true value out of the business you’ve built.
You need THE EXIT LAB.
July 10th | 9:30 am – 4:00 pm Verity Club | 111D Queen Street East
The Exit Lab is a one day experience designed for women founders who are ready to stop operating like a business owner and start *actually building a valuable asset.
Because your business should be more than your job - it should be your leverage.
Conventional Business Wisdom sounds like this:
Build a business. Make Money. Hope you have something left at the end of it when you want to retire.
But you and I both know that wisdom is rooted in an old system that
✖️ isn’t reflective of how we, as women founders, want to feel and
✖️ is inherently flawed
That’s why The Exit Lab is turning Conventional Business Wisdom on its head.
The Exit Lab is where you unlock a new perspective on how you’re approaching wealth building.
Because Woman, you get to Make Money and Build something Valuable at the same time!
Did you know -
50% of business transitions are involuntary…
That means they happen when someone is forced to sell (you don’t want that) or when an owner dies (morbid, but it’s going to happen to us all).
Be honest, if a buyer came for your business today, would you be ready?
Not only that, are you confident you’d be able to get the most value out of that sale?
*it’s okay if the answer is no. In fact, most women founders say ‘no’. That’s what we’re here to prevent.
The Exit Lab will help you avoid an involuntary transition by setting you up to know the exact next steps you need to take to optimize your finances and operations before you’re in that position.
Here’s the thing - I know you’re head down, in the day to day of your business.
And I know you’re probably also thinking about exiting sometimes. But if we’re being real, that probably only crosses your mind when you’re fantasizing about burning it all to the ground…
Now, I’m like your financial fairy godmother saying “Hey…before you light the match, think about how we want this story to end.”
We don’t want it to end with you burnt out, resentful and telling your accountant and lawyer through gritted teeth to ‘just get it done and over with”
We want your story to end how YOU want it to end.
Maybe that’s literally sailing off into the sunset.Maybe that’s finally starting that hobby farm. Maybe that’s still working in your business and mentoring the next generation - without all the pressure.
All this to say, I want you to think about that and plan for that reality NOW.
Instead of shutting it down and ‘just taking whatever you can get’, let’s lay out a plan and fuel your future.
The sooner you start to plan for that, the more options you have. Because that’s what planning does - it creates options.
The Exit Lab is how you start that process.
Build a plan
Leverage your current state
Fuel opportunities
Create lasting wealth
*grab your seat for this exclusive 1-day experience
Does this sound familiar?
18 months from now, and you are completely at peace with whether to keep running the business (because you love it and it’s fun) or you start collecting term sheets to sell or merge, all in a way that makes you feel wealthy AF
Three years from now, you’re in a position to sell your business for 10x what you think it’s worth right now
A future state you in a decade where you are Chair of the Board of your company and you work 12 days a year and make more than you’re making right now
All because you took the time to create the right plan.
Date: July 10 | Time: 9:30 AM – 4:00 PM
Location: Verity Club, 111D Queen Street East
Includes gourmet lunch, snacks, and post-session wine + cheese networking from 4–5 PM
I know you’re nodding to yourself, saying ‘heck yes! This is what I want. Drop the Owner’s Trap. Get out from under this business and feel freedom in my life and finances!”
But what does that look like?
Here’s what it looks like when you Build a Business That Works for You—Now and Next
Grabbing your registration immediately unlocks:
A Personalized Business Valuation
Yes. This is part of the planning. You get to come to The Exit Lab knowing exactly what your current state business is worth. This way you know what areas to focus on to unlock the most value.
PS. Most accounting firms will charge you $5000-$10000 for this one valuation. You get it as part of your enrollment fee in The Exit Lab.
A Personalized 1:1 Call to Go Over your Valuation Assessment
Because I want you to fully understand what you’re looking at and where I think your best next move might be for your business. Plus there’s only so much a spreadsheet can tell us. Let’s map out exactly what your current vision of the ‘exit’ could look like.
Then, during the lab itself:
Full day of planning and workshopping
You are going to be in a room with other women founders all at a similar stage to you. The sessions we’ll cover will be interactive and designed to get you closer to your financial and operational action plan step-by-step. There will be interactive and introspective exercises. And lots of time for co-creation and brainstorming.
Fireside Chat with Jackie Dinsmore
Mid-way, while we feast on delicious yummy food, we’ll hear from Jackie Dinsmore in a fireside, intimate conversation. Jackie is a powerhouse who has exited twice (in two totally different sectors) and will share how she upleveled both her mindset and her plan to optimize her exit options. This alone is worth the price of admission.
Leave the day with:
Your 90 day action plan
You will leave The Exit Lab with a clear understanding of exactly where you have unrealized business value and what to do next to unlock it. This is the beginning of the next phase of business empowerment, my friend.
Hi, I'm Wendy Brookhouse
I’m the award-winning founder of Black Star Wealth. And for over 15 years, I’ve helped women entrepreneurs untangle their money mindset, build lasting value, and reclaim their time. The Exit Lab is my signature experience designed to turn business momentum into personal freedom.
In the last five years, working with Founders through programs like The Exit Lab, I’ve unlocked $38,000,000 in untapped business value.
And while I can’t tell you exactly how much I can unlock for you yet, I can guarantee that your business is likely more valuable than you realize. With a new perspective and a clear plan, you can increase your business’ value in a way that will change your life and your financial future.
My results speak for themselves (and add 0s where you want them!)
In 2023, I worked with a professional services firm led by a woman founder. Together, we brought that firm’s value from $975,000 to $2,700,000 in less than a year
In 2024, I worked with a multi-clinic owner. We doubled her net worth in a year (and her net worth was already 7 figures).
"In less than six months working with Wendy, she helped me see how small shifts in my business could dramatically increase its value. The whole experience has changed the way I make decisions, for the better. I can confidently say I’ve increased my business value by 30% in just a matter of months."
Erin Trafford, CEO Story Studio Network
Don’t think of coming to The Exit Lab if you
just want spreadsheets and accounting math
don’t want to question some of the beliefs you have about money and business and wealth creation
are content to continue just making money instead of building wealth
Come to The Exit Lab so you can step into the next level of your business and know you are building something meaningful…
So one day you can:
Start that foundation you’ve always dreamed of
Create massive impact in your community or wherever heart feels peace and alignment
Show your kids, nieces, nephews and grandkids - WHOEVER!! what is possible… and do it as an empowered woman founder
Do what you want when you want. BTW that’s how most of my clients define true freedom!
You’ve built revenue, resilience, and results. Now it’s time to zoom out and shape what comes next - intentionally.
Date: July 10 | Time: 9:30 AM – 4:00 PM
Location: Verity Club, 111D Queen Street East
Includes gourmet lunch, snacks, and post-session wine + cheese networking from 4–5 PM
Whether you sell in two years or never sell at all, your business should be an asset—not a treadmill. And when you know better, you do better.
Here’s What Other Founders Are Saying:
"I think one of the biggest takeaways I got from this is to really look at my business as an asset that I can grow. I'm an independent business owner and my whole perspective on what I can do with my business, how I can prepare it if I decide that I want to sell it one day, walked away with some practical tools, some action plans. The community that they pulled together. We learned from each other, we shared with each other and there were just some really great insightful, inspiring conversations. If you're looking at your business and wondering is it a business that I could sell? How can I grow it? What are some of the things that I need to be thinking about? Then this program is for you."
- Deb Bakati, THINK Breakthrough
"I would strongly recommend this to a lot of my friends who are either wanting to sell their business or even if they're not planning to sell it right now, if they're planning to sell it in the next 10 years, it's important for them to come in and get a perspective so that they start thinking in that direction. Instead of, you know, suddenly getting a shocker one day and saying that I want to sell it now so you'll get a much better value if you kind of really invested in over the years, into this whole piece. I'd strongly recommend this.."
- Amit Khurana , Corporate Access Search Group Inc.
"This course is an eye opener. Despite having so many reference books and things that talk about all this stuff, but as business owners, how much time do we really have to invest and go through all that? And even if we do that, how much reflective time do we really get to practice those things? Here by being in, not just with Wendy, who is amazing facilitator, but with the community of other entrepreneurs and with the cross references of each other's example. There were so many aha reflective moments for me. So amazing, amazing take away."
- Sanageeta Khurana, Sylvain Learning
Hold Your Spot Today for July 10th
$1250 CAD | Limited to 20 women founders Register by June 30 and receive a free business valuation
You’ve got Questions
How do I know my business is at the right level to join The Exit Lab?
Well, it’s for you if you are ready to drop the Owner’s Trap and find a new path to scaleable and sellable weath. But also, to be honest, you’ll get the most value from the day if your business is doing at least $500,000 in annual sales. Most in the room will be well above that in revenue.
Do I have to be a woman owned?
For this version of The Exit Lab, yes. There’s something specific about the way women approach business and finance and we want to create a safe space for that magic. In terms of ownership - it’s important you have an equity stake and can make decisions. But you don’t have to be a 100% owner. However, if you identify as male and want a similar program, I do have others that you can join.
Is this just for Canadians?
Nope. The overall concepts cross borders and currencies.
Is there support before the Lab and after the Lab?
Yes and yes. As mentioned above, if you register in June, you’ll get your valuation and the 1:1 call with me to set you up for success. Then after the Lab ends, there are quite a few pathways you can choose to stay in momentum. I won’t leave you hanging!
The Exit Lab - Agenda Breakdown
9:00 am - Arrive at Verity. Enjoy coffee and meeting the other women in the Lab.
Session 1: The Exit You Actually Want — Milk it, Grow it or Transition it
Outcome: Get crystal clear on the exit path that best serves you — whether it’s maximizing cash flow, scaling for sale, or stepping away entirely. You’ll finally know exactly what you’re building toward — no more vague “someday” goals.
Session 2: The Money Math — How Deals Really Work (and What’s ‘Enough’ for You)
Outcome: Strip away the guesswork. You’ll see how deals are really structured, how much of the sale price you actually keep, and exactly what number funds your financial freedom — without sleepless nights or spreadsheet overwhelm.
Lunch Hour & Fireside chat with Jackie Dinsmore
Session 3: Growth Filters — Stop Chasing Every Idea. Scale What Counts.
Outcome: Learn the three growth filters that instantly sort your good ideas from your value-building moves. You’ll know exactly how to package your offer, prioritize growth, and dominate your niche — all with buyers in mind.
Session 4: Escape the Owner’s Trap — Build Value Without Being the Business
Outcome: Step fully into your CEO role. You’ll start shifting profit centers, leadership roles, and decision-making away from you — while increasing transferable value. Buyers pay more for businesses that thrive without the founder at the wheel.
Session 5: The 90-Day Sprint — What Moves the Needle Now (and What Can Wait)
Outcome: Leave with a highly focused, custom 90-day plan that accelerates value and exit readiness. You’ll finally stop spinning on “someday projects” and know exactly what earns you freedom, wealth, and optionality — fast.
Late afternoon (4pm-5pm)Cocktail Reception and Conversation
This is it. You’ve scrolled all the way to the bottom of this page. At this point, you’re either in or you're out or you still have questions. If that’s the case, let’s hop on a call. I’d be happy to chat things through with you. Click here to schedule a 15 Minute Zoom Call
Or just do what I know you want to do. Grab your registration. Pick out your power outfit. And I’ll see you on July 10th.
Join the Exit Lab | Claim Your Seat
Hold Your Seat Today for July 10th
Limited to 20 participants
Those who register and pay by June 30th receive a free business valuation