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Engineer Your Best Exit — Before
the Window Closes
A private, high-caliber workshop for seasoned business owners with great top lines, 3–5 years from an exit, ready to reimagine their role, their company, and their legacy.
We Understand What You’re Facing
You’ve built something extraordinary — but the demands of running it make it easy to push exit preparation to “later.”
The reality:
76% of Canadian business owners plan to exit within 10 years, yet only 9% have a written plan (CFIB).
$2 trillion in assets will change hands over the next decade — the largest wealth transition in Canadian history.
Top obstacles: finding the right buyer (54%), knowing the true value (43%), and overreliance on the owner (39%).
If you wait until you “feel ready,” you lose leverage, options, and value.
Why Exit Planning is Counter-Intuitive
The lessons that got you here aren’t the same ones that will get you sold at a premium. Doing it all might be increasing your profit but diminishing your multiple.
You’ve been taught to:
Keep control
Stay central to all decision-making
Focus on operational perfection
Buyers want the opposite:
A business that runs without you
A leadership team that can scale
Systems, recurring revenue, and transferable assets
It’s a different game — and winning it means seeing your company through the buyer’s eyes.
Why Now?
Every month you delay is a month of:
Missed opportunities to fix what a buyer will use to negotiate down
Value leakage from key drivers you could be improving
Mental drain from knowing you should be preparing, but not acting
The sooner you start, the more energy you reclaim — to lead strategically, focus on the right moves, and make decisions from confidence, not pressure.
What About Involuntary Exits and Unsolicited Offers?
Not all exits happen on your timeline.
Involuntary exits can be triggered by health issues, partnership breakdowns, market shifts, or family needs.
Unsolicited offers can come when you least expect them — sometimes at flattering valuations, but often with terms that look good on the surface and fall apart in due diligence.
If you’re not prepared, you may:
Leave millions on the table
Agree to terms that limit your freedom post-sale
Be forced into a rushed, defensive negotiation
Exit readiness means you’re always in a position of strength — whether the decision to sell is yours, or someone else’s.
Who This is NOT For
Owners looking for a quick-fix “valuation boost” without deep changes
Leaders unwilling to delegate, systemize, or rethink their role
Businesses without financial records in order (we can’t fix what we can’t see)
Anyone seeking a generic, one-size-fits-all seminar
The Mindset You Need
To get the most from Exit Lab, you must be ready to:
Put everything on the table — strengths, weaknesses, and uncomfortable truths
Hear the hard feedback that will make your business more attractive
Commit to action — even if it means dismantling parts of your current model
Think like a buyer, not just a seller
What You’ll Gain
Mindset
Clarity on what buyers value most — and what’s holding you back
Confidence to make strategic, unemotional exit decisions
Energy
Relief from “someday” thinking
Renewed focus on high-impact, valuation-driving work
Action Plan
Value Builder Score across 8 drivers of enterprise value
Key financial considerations to structure a tax-smart, buyer-friendly deal
Roadmap for making your business irresistible to the right acquirer
What Founders Say
"The Exit Lab unlocked so much for me - not just in terms of the value of my business and how to increase it, but also creatively in terms of how I want to spend my time and what really lights me up as a founder. The group of participants and sense of community and collaboration at the event was incredible. Highly recommend to anyone in business who wants to be more strategic and future minded about growth."
- Agency Founder
"The Exit Lab changed my approach to growing my business. I have a clear and solid plan moving forward to increase the value of my business.
The take aways and leaners are solid, actionable and clear. I also got more out of the day than expected. Thank you.
Content highly relevant and well delivered. I learned a great deal. "
- Multi-location Business Owner
The Room & The Conversations
This is not a lecture.
It’s 20 seasoned owners in a curated room, guided by experts in:
Exit preparation
Smart Growth
Tax efficiency
Leadership transition strategy
You’ll leave with sharper insight, a focused plan, and the connections you need to act.